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Tales of a Reformed Sustainabilist

February 27, 2020

Jonathan Foley, Ph.D., Atmospheric Sciences  Executive Director at Project Drawdown

Is the sustainability movement sustaining the wrong thing?

In biology, regeneration is the process of renewal, restoration, and growth that makes genomes, cells, organisms, and ecosystems resilient to natural fluctuations or events that cause disturbance or damage. Every species is capable of regeneration, from bacteria to humans. Regeneration precedes Resilience. Resilience precedes Sustainability. 

Global emissions have risen for three consecutive years marking another record high in 2019 with 412ppm atmospheric CO2 recorded at Mauna Loa Observatory, Hawaii. While the gap between countries’ pledges and actions continues to grow wider the world is careening further off course from meeting the SDG goals of The Paris Agreement. Changes in the climate have led to irreversible and catastrophic events experienced both locally and globally. 23 million people in Australia are a testament to this searing change.

More recently, millions and millions of youth around the globe initiated the first-ever global strike as they marched in protest of climate change. They demanded that the "adults in the room" start acting like adults.

Customers take comfort in the concept of sustainability "as something familiar to them" that is loosely equated with doing less harm. The Emerging Regenerative Customer national research study revealed that only 3 in 10 are satisfied with their current green or sustainable products. That's disappointing.

Can regenerative business principles be used as a counterpart and catalyst to creating something worthy of actually sustaining?

This keynote session explores the economic benefits that come from integrating sustainability into a regenerative net-positive decision platform for businesses and organizations of all sizes.

Feb 27, 2020, 8:30 AM – 6:30 PM

Presidio Golden Gate Club, 135 Fisher Loop, San Francisco, CA 

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