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“Now that I understand what regenerative businesses offer and have seen the example of regenerative agriculture, it shows me that they do more than just promote the "good" of their business, but they also try to have a lasting effect on the planet as a whole, not just to even out the effects of their business.”

— February 24th 2019  (verbatim customer response)

ReGenFriends™ in collaboration with Whole Health Marketing™ conducted a national study of over 3,000 everyday shoppers aged 18 and older to discover what they know about “regenerative” principles and a wider range of topics relating to how regeneration can positively affect their lives through their buying choices. The results are stunning.


A nationally representative sample of everyday shoppers was used to assess the customer appeal of regenerative as a communication platform for companies and brands to approach their customers. Utilizing data from 10,000 qualitative responses, customers describe, in their own words, what they want from brands and organizations to create a regenerative future.  


When we presented the principles of regenerative business, focusing on “doing good” and “true accountability” the consumers were overwhelmingly in favor of regenerative business. When we took it even further to describe the benefits of regenerative agriculture, they embraced it with VIGOR. The survey was fielded in February 2019 and again in February 2020 using a nationally representative sample of food, clothing, personal care, household goods, & technology shoppers in the USA. Purchase the full report here or contact us for more information.



​As pioneers of regenerative business, we work with companies and organizations that make their customers feel good while they do good. Our ideal client is wildly passionate about their purpose and recognizes the value of co-creating solutions with their customers. We understand it can be easy to lose your focus while you’re building a fast-growing organization or multinational company, so we've developed a foolproof method to ensure you're on the right track. 


Whether you're a B2B or B2C, the customer owns your company, so it’s best to understand and delight them every day in every way. Our unique customer research process taps into the deep emotional framework of WHY your customer cares and exactly WHAT they want from your brand or service. The discoveries are often refreshingly shocking and always useful, resulting in a clear path forward that saves time and generates revenue. Get in touch to discuss a custom plan for your unique customer-owners.

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