Whole Health Marketing™ in collaboration with ReGenFriends™ conducted a national study of over 1,500 shoppers aged 18 and older to discover what they know about “regenerative” principles and a wider range of topics relating to how regeneration can positively affect their lives through their buying choices. The results are stunning.
We assessed the customer appeal of regenerative as a communication platform for companies and brands to approach their customer. Most importantly, we let customers describe, in their own words, what they want from brands and organizations to create a regenerative future.
When we presented the principles of regenerative business, focusing on “doing good” and “true accountability” the consumers were overwhelmingly in favor of regenerative business as a complement to sustainability.
When we took it even further to describe the benefits of regenerative agriculture, they embraced it with VIGOR. The 2019 ReGenForTheNextGen™ consumer survey was fielded in February of 2019 and repeated in 2020 among shoppers of food, clothing, personal care, household goods, & technology. A general population group and organic shoppers were selected via an online survey in the USA.
THE EMERGING REGENERATIVE CUSTOMER
Buyers will receive links to download their Digital products in the Thank You page of the Checkout, along with an emailed link that will last for 30 days.
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