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ReGen Friends™ conducted a national study of over 3,000 shoppers aged 18 and older to discover what they know about “regenerative” principles and a wider range of topics relating to how regeneration can positively affect their lives through their buying choices. The results are stunning.


We assessed the customer appeal of regenerative as a communication platform for companies and brands to approach their customer. Most importantly, we let customers describe, in their own words, what they want from brands and organizations to create a regenerative future.  


When we presented the principles of regenerative business, focusing on “doing good” and “true accountability” the consumers were overwhelmingly in favor of regenerative business as a complement to sustainability.


When we took it even further to describe the benefits of regenerative agriculture, they embraced it with VIGOR. The ReGenForTheNextGen™ consumer survey was fielded in February of 2019 and repeated in February, 2020 among shoppers of food, clothing, personal care, household goods, & technology. A general population group and organic shoppers were selected via an online survey in the USA.


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