Eco Expert Marci Zaroff Launches First Size-Inclusive, Sustainable Apparel Line On QVC

By Kristin Larson

Internationally renowned eco-lifestyle expert Marci Zaroff—who coined the term “eco-fashion” in 1995—is about to launch the first size-inclusive, completely sustainable (GOTS-certified) fashion brand, Seed to Style, sold exclusively on QVC.

The apparel line, launching Jan. 29 at 5 p.m. EST, will offer sizes from XXS to 3XL, made from certified organic cotton. The pieces will range in price from $32 for a long-sleeved cotton jersey thumbhole top to $70 for a two-piece cotton dip-dyed lounge set.

“I’ve spent 25 years breaking the stigma that you have to give up style or pay a lot more for sustainable fashion,” says Zaroff, founder and CEO of ECOfashion Corp. the parent company of Seed to Style. “We lead with modern design. It’s the most stylish, affordable and authentic brand anywhere—all certified organic—from seed to style.”

The line will marry two of the fashion industry’s most in-demand trends—size inclusivity and sustainability—while offering affordability, something the televised home shopping channel is known for.

QVC seemed like a natural platform for the eco expert to debut the next chapter of her lifestyle world; her home collection, Farm to Home, launched on the channel in 2019.